Commodity

The Tacubaya branch of Soriana Híper supermarket has the size of a hangar: if it was empty, an Airbus A318 or a Boeing 737 could be parked inside it. Let’s imagine this plane landing on Circuito Bicentenario (a segment of the beltway), touching ground on the spot where the Chapultepec Forest ends, to later make a turn and taxi into this monstrous building of the San Miguel neighborhood. Before the aircraft’s landing, the building’s facade would be totally open, the inside would be idle except for fluorescent cylinders shedding fain, blinking light all around. It’s difficult to imagine the irruption of a plane in the midst of a hub of vehicle and pedestrian traffic like that of the supermarket’s surroundings. It’s even harder to imagine an empty supermarket, when its purpose is excess, overstimulation: tons of products pile up three meters high, spreading in endless rows of variations.  [...]